Styles of purchase decision making and its brain processes
We are going to start this article from the end, listing and defining the four Purchase Decision Making Styles that we talked about in the previous article. The intention is…
Neuromarketing. Four styles of buying decision-making with NeuroQuotient®
After getting into neuromarketing, we will see how NeuroQuotient® helps us understand the types of approach and response to marketing stimuli. We have defined them as purchasing decision-making styles. Although…
ADHD in High-IQ children and neuroscience. Overcoming the Attention Deficit Disorder (series ADHD-1)
A post about the ADHD, attention deficit disorder, in children with a high IQ (Intelligence Quotient) help to us to approach this disorder with NeuroQuotient and to understand its neurological…
Increasing people’s well-being with neuroscience
There is a clear need to improve people's well-being in life and work. We were recently talking to a manager of a company. He told us that he had seen…
Guilt and suicide. Process and fundamentals in the brain (La Contra, La Vanguardia 2)
Guilt and suicide. Process and fundamentals in the brain Our intuition did not fail when we thought that La Vanguardia's contra could be a source of inspiration for NeuroQuotient® and…
Trust with oxytocin. Warmth in human relationships.
Trust with oxytocin. Warmth in human relationships. Today's interview, 01/10/17, Boris Matijas (Ima Sanchís) in La Contra de La Vanguardia, "I think warmth is a biological need", has suggested the…
Brain centers of prudence and stress (tools 4)
How the brain centers of caution or prudence, fear and stress interact At the end of the previous article, in order to detect the brain centers involved together with the…