Happiness and neuroscience. Flow, being in the Zone.
We write about the neuroscience of happiness. Specifically, about what happens in the brain in the states of flow, when ‘we are in the zone’. An important source of happiness.…
Mindfulness, neurociencia y resiliencia. Mejorar la resiliencia y medirla con NeuroQuotient®.
We connect mindfulness, neuroscience and resilience. Also, meditation, neuroscience and resilience. The practice of mindfulness has positive effects on the brain. One of them is that resilience improves by practicing…
The DISC personality test and NeuroQuotient. Similarities and differences.
It is likely that we are here looking for information about the DISC personality test. But, how we are attracted by innovation, we can also take the opportunity to learn…
Stress management. Learn how not to increase stress from the neuroscience
In this post we will see strategies from the neuroscience for stress management. Depending on how we focus our thought and attention from the prefrontal cortex, PFC, we may increase…
Reducing stress or not increasing stress?
In this article we inquire ourselves about which option is better: reducing stress or not increasing it. Stress, or rather distress (when it is very high and persistent) is an…
How to improve self-esteem and mood (from neuroscience).
We propose a way to improve self-esteem and mood. The knowledge of behavioral neuroscience that provides NeuroQuotient® helps us to do it. Although the article is aimed at psychologists and…
Serotonin and depression. Is it always good to boost serotonin?
Serotonin and depression are very associated in the collective imagination. It is said that in depression there is a deficit of the neurotransmitter serotonin. In NeuroQuotient® we are clear that…
MBTI Indicator. Myers-Briggs Psychological Types (tools 7)
The Myers-Briggs personality types indicator it’s a good issue to restart the series about the tools used in coaching and psychology. We'll review the origins and structure of the MBTI…
Styles of purchase decision making and its brain processes
We are going to start this article from the end, listing and defining the four Purchase Decision Making Styles that we talked about in the previous article. The intention is…
Neuromarketing. Four styles of buying decision-making with NeuroQuotient®
After getting into neuromarketing, we will see how NeuroQuotient® helps us understand the types of approach and response to marketing stimuli. We have defined them as purchasing decision-making styles. Although…