Styles of purchase decision making and its brain processes
We are going to start this article from the end, listing and defining the four Purchase Decision Making Styles that we talked about in the previous article. The intention is…
Neuromarketing. Four styles of buying decision-making with NeuroQuotient®
After getting into neuromarketing, we will see how NeuroQuotient® helps us understand the types of approach and response to marketing stimuli. We have defined them as purchasing decision-making styles. Although…