Neuromarketing. Four styles of buying decision-making with NeuroQuotient®

After getting into neuromarketing, we will see how NeuroQuotient® helps us understand the types of approach and response to marketing stimuli. We have defined them as purchasing decision-making styles. Although they range from the perception of the stimulus, and its relationship with the individual’s motivation, to the decision-making to satisfy their need.

The purpose of this blog is to facilitate understanding of the relationship between the brain and human behavior. We achieve this thanks to the NeuroQuotient® model and the neuro-tool derived from it.

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